Process
Our Process
Our 3B! Approach
B! Clear
B! Relevant
B! Consistent
With consumers at the heart, our unique strategic process helps brands truly understand customers, solve real needs and show up consistently - wherever your brand lives.
By combining our 3 brand building blocks with deep category knowledge and the latest marketing science, we unlock insights to build brands that people love and trust for years.
Brands made by people, for people.
Your B!rand World
Starting with your consumer at the centre, we explore your brand presence beyond the pack, looking at your entire ecosystem. We then unlock insights to create a unique visual system for your brand that's ownable, easy to implement and scalable across every touch point.
B! Clear
We help deliver clarity and remove the clutter. We’ll simplify complex portfolios, structure assets and deliver cohesive design systems that make your brand easier to find, easier to shop for and remember.
Here's how B! brings clarity:
- Clear and simplified messaging
- Clear hierarchies and brand architectures
- Clear and strategic use of shapes and colours
B! Relevant
We help brands stay in step with customers. We'll uncover what makes your audience tick then craft relevant messaging and assets that speak to their needs.
Here's how B! brings relevance:
- Relevant assets that always put consumer needs first
- Relevant updated messaging and supporting CEPs
- Relevant responses to real world moments
B! Consistent
We help brands stay consistent across every touchpoint, on pack and off, with distinctive brand assets that balance the new and the familiar.
Here's how B! brings consistency:
- Consistent and distinctive brand assets
- Consistent brand experience between new and old packs
- Consistent portfolios, packs and platforms
