an ocean of possibilities


the Ocean Selections range was initially launched under the powerful Birds Eye yellow masterbrand, but consumers of natural fillets associated this look with more mainstream crumbed fish. A quick shift to reflect a more premium and natural offer was called for.


with home cooks firmly in mind, the refreshed range presents simple, mouthwatering meals to inspire – whilst highlighting the premium quality of the natural fillets. An idea that‘s further supported by a market ticket that calls out the species, region and sustainability for discerning foodies. And it all comes together on a natural blue backdrop.


the refreshed range couldn’t be more removed from Birds Eye‘s crumbed fish, as it showcases our ocean’s bounty.

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