loves your guts


probiotic foods are gaining momentum. To capitalise on this trend and take it to the mainstream, B! Brand partnered with Lion D&D on research and brand development, aiming to normalise Kefir drinking yoghurt, and educate consumers on its health-giving benefits.


B! conceived the ‘The Culture Co.’ brand name to simultaneously refer to both discernment and the good bacteria that helps maintain gut health. The packaging reflects this duality with an abstract and engaging watercolour expression of live cultures, that perfectly marries science with art. Simple, concise and engaging health messaging underpins the confident brand lock-up.


sales exceeded projections within the first 2 weeks, achieving run rates aimed for after 6 months of ranging. A brand is born and the future is bright.

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