wash & wear & wash & wear...

Challenge: 

Dulux Wash&Wear is Australia’s best selling interior paint. And for good reason. Its superior Barrier Technology delivers a hard wearing finish that lasts and lasts. Never resting on their laurels, or allowing competitors to bridge the gap, Dulux have reformulated to make W&W even better. To alert consumers to the change, B! Brand have refreshed the extensive range of around 100 SKU’s.

 

Solution: 

The W&W range redefines how a market leader should look – bold and confident. Simple, strong design elements define the range: robust brand lozenge, clearand concise claims area, aspirational lifestyle imagery, and a smoothas silk texture to reflect the product‘s premium finish. Finally, the lid was devoted to New Formula messaging for launch.

Outcome: 

Dulux Wash&Wear packaging strikes the perfect balance of ‘rational and emotional’, and delivers this with the confidence of Australia’s leading paint brand.

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