A whole lotta of awesome.
Challenge: Bring appetite appeal, modernity and provenance to the Wholesome Food Company’s unique range of snacks ensuring the range stands out in the sea of ‘brown paper’ prevalent in the natural snack food section.
Solution: We served up vibrancy and stand-out through a palette of bright variant colours, balanced against the existing brown background so loyalists could still find their tasty snacks. Locking up the logo and layering it with an illustration tells the provenance story and when coupled with the large, punchy product descriptors – ensures clear differentiation at shelf. Real food cameos help build taste credentials.
Vibrant and tasty, a new raft of aficionados have been drawn into the brand! New flavours launching soon…