Food Category
Food
We help food brands delight taste buds and stand out on shelf, turning everyday favourites into memorable experiences.
From spreads and chocolate to soups, rice and spring rolls, we know how to make food brands irresistible. It’s about more than packaging, it’s about sparking curiosity, conveying quality and connecting with shoppers at every touchpoint. We combine insight, creativity and a keen understanding of category trends to design brands that look tempting, feel authentic and drive purchase. Whether it’s refreshing a family favourite or building a brand from scratch we help food brands capture attention, build loyalty and create moments people want to savour.
Featured Project
Cadbury Twirl
As one of Australia’s most loved chocolate brands, Twirl continues to evolve to stay relevant with new generations of fans. When it came time to dial up excitement and drive fresh engagement, Cadbury partnered with B! Brand to help reimagine the next chapter for this iconic, irresistibly swirled favourite.
Toscano Bakery Range
As a much-loved name in bakery, Toscano set out to refresh its identity for today’s shoppers while staying true to its European heritage. The brief was to modernise across a diverse range of baked goods enhancing recognition, refining hierarchy and strengthening shelf appeal without losing its artisanal heart.
Toscano Flatbread
As Toscano expanded into the competitive wraps category, the challenge was to create a design that stood out while staying true to its Italian roots.
Enlisting B! Brand to launch the new Flatbread range with strong appetite appeal, clear flavour cues and authentic provenance, all within a bold, non-traditional pack format.
Farmers Union Greek Style Yoghurt
As one of Australia’s most iconic dairy brands, Farmers Union set out to refresh its Greek Style Yogurt to meet evolving consumer and sustainability expectations. Teaming up with B! Brand, the challenge was to modernise its look and packaging while honouring its heritage creating a unified, contemporary identity to drive relevance and growth.
Farmers Union Gut Good
Rooted in heritage but crafted for modern lifestyles, Bega Group aimed to extend Farmers Union Greek Style into the growing well-being space. Collaborating with B! Brand, the challenge was to create a protein-led range that honoured the brand’s legacy while meeting evolving consumer expectations and contemporary nutritional trends.
Pryme Beef Jerky
As interest in high-protein, health-focused snacks surged, a new Australian beef jerky brand sought a standout identity. Engaging B! Brand, the challenge was to create a bold, modern personality that showcased its punchy flavours, appealed to a new generation of snackers and positioned the brand as a smart, health-conscious alternative.
