Food Service

We help food service brands deliver quality, consistency and impact making every dish and every kitchen shine.

From Bega and Patties to McCain, we understand what it takes for food service brands to perform in professional kitchens. It’s about reliability, taste and presentation every product must meet high standards and make an impression. We combine category insight, strategic design and creative storytelling to build brands that feel trusted, look compelling and stand out in competitive food service environments. Whether it’s supporting chefs, operators or catering teams we help brands deliver products that perform, delight and keep customers coming back.

Featured Projects

McCain Food Service Campaign

McCain continues to champion Australia and New Zealand’s foodservice industry creating solutions that help operators serve quality, consistency and value every day. From premium chips to local campaigns, each project builds on McCain’s trusted reputation while driving innovation, excitement and relevance across pubs, clubs, quick-serve and small-scale venues.

McCain Edge Cut Fries

McCain set out to elevate the foodservice fry game with a new premium chip made for pubs, clubs and quick-serve operators. In a crowded market of similar offerings, the challenge was to create standout impact driving attention, trial and loyalty among chefs and venue owners alike.

Patties

Patties set out to expand into the foodservice space, starting with pubs and clubs. To drive success, they needed a unified, scalable communications platform that connected their portfolio of brands delivering consistency, engagement and impact across a diverse range of venues and audiences.

Daily Juice

Daily Juice faced the challenge of rising costs and supply pressures while maintaining consumer confidence. With refreshed formulations for improved taste B! Brand was asked to evolve the packaging to emphasise freshness, modernity and appetite appeal ensuring the brand stood out and reinforced its trusted presence on shelf.